Christmas Marketing idea: Create a Gift guide!

Gift guides are an excellent way to showcase your business's diverse range of products while also giving customers an easy way to browse and purchase gifts for their loved ones. Here are some tips to help you create a gift guide:

1. Choose a theme that aligns with your business, such as "gifts for him" or "gifts under $50" “gift by Zodiac sign”

2. Curate a collection of products that fit your chosen theme and create a dedicated page on your website to display them.

3. Promote your gift guide on social media and in your email newsletters to drive traffic to your website.

By following these steps, you can create a fun and effective gift guide that will not only boost sales but also showcase the unique offerings of your business.

Jimmy Choo and Jean Paul Gaultier Collaboration

The Jimmy Choo and Jean Paul Gaultier collaboration is truly a match made in heaven for fashion lovers. The combination of Gaultier's avant-garde designs with Choo's luxury footwear expertise resulted in a collection that is both edgy and glamorous.

Here are some of our favorites from the collection:

1 ‘Les Tatouages’, the streamlined pump and over-the-knee boot serve as a canvas for an original hand-drawn design.

Modern Corsetry

Jean Paul Gaultier is synonymous with his infamous proposal of underwear as outerwear; a bold reclamation of corsetry as a symbol of modern sexual liberation for all gender identities.

London Via Paris

Each of these transparent heels captures the spirit of both brands’ cities; with Paris’ Eiffel Tower and London’s Big Ben etched asymmetrically inside each heel.

Punk

This style represents the fusion of two true icons, Gaultier’s signature heavy metal jewellery - evocative of the London punk scene - and Jimmy Choo’s iconic Bing mule.

The Art Of Illusion

Featuring a playful denim trompe l’oeil print, the innovative boot can be worn two ways; as an over the knee leather silhouette or, alternatively, turned down to a mid-calf style with a denim cuff.